Chinese car maker Xpeng has just unveiled one of the strangest in-car features we’ve seen in years — and it’s coming to their forthcoming P7 saloon. Dubbed the “Road Rage Reliever,” this tech twist lets drivers vent frustration by flinging virtual emojis at other motorists via an augmented reality display.
Yes, really. From angry faces to flying flip-flops, it’s part of Xpeng’s new “Technology Island” interior concept, designed to blend AI with emotion. While some call it genius, others are raising eyebrows over safety concerns. Either way, it’s clear: this Chinese car maker isn’t afraid to push boundaries.
Road Rage, Reimagined
In a move that’s equal parts futuristic and eyebrow-raising, Chinese car maker Xpeng has unveiled a bizarre new feature for its upcoming P7 saloon — and it’s got the motoring world talking. Dubbed the Road Rage Reliever, this tech twist lets drivers vent their frustration by flinging virtual emojis at other motorists. Yes, really.
Rather than resorting to angry gestures or muttered expletives, Xpeng wants drivers to express their irritation with animated icons — pigs, flip-flops, angry faces — that appear to “hit” the offending vehicle via an augmented reality display, says This Is Money. It’s like Mario Kart meets motorway madness.
The Tech Behind The Tantrum
The feature is powered by an 87-inch-wide augmented reality head-up display (AR HUD), co-developed with Chinese electronics giant Huawei. This HUD spans nearly the entire field of vision and uses radar sensors and cameras to map out a live digital view of the road ahead. According to This Is Money, it’s part of Xpeng’s new “Technology Island” interior concept, designed to turn the cabin into a high-tech sanctuary.
The system can project GPS instructions directly onto the road, highlight lanes in green, and — when provoked — let drivers “throw” emojis at nearby cars. These animations detonate on impact, offering what Xpeng CEO He Xiaopeng calls a form of “civilised frustration”.
Meet The New P7
The P7 saloon itself is no slouch. With a maximum range of up to 820 km (based on China’s CLTC cycle), ultra-fast 5C charging, and a sleek new design, it’s positioned as a serious rival to the Tesla Model 3 and BYD Han, says Car News China. The car features a next-gen 800V architecture and a choice of lithium iron phosphate or ternary lithium batteries, depending on the variant.
Inside, the P7 boasts a 15.6-inch central control screen, capacitive touchpad buttons, and dynamic ambient lighting. It’s all part of Xpeng’s push to blend AI-powered luxury with cutting-edge autonomous driving tech.
Is This Really A Good Idea From The Chinese Car Maker?
While the Road Rage Reliever might sound like harmless fun, safety experts aren’t convinced. With driver distraction already a growing concern — especially with touchscreen-heavy interiors — adding gamified features could be a step too far. The DVLA and UK lawmakers haven’t weighed in yet, but given the feature’s immersive nature, it’s unlikely to pass scrutiny in Europe without serious modifications.
A recent report found that over 75% of UK drivers have experienced road rage in the past year, so the idea of a digital outlet isn’t entirely without merit. But whether virtual lollipops and llamas are the answer remains to be seen.
Will It Come To The UK?
The Chinese car maker Xpeng officially launched in Britain earlier this year, with its G6 SUV priced from £39,990. The P7 is currently only available in China, but expansion plans are underway. Whether the Road Rage Reliever will make it across borders is still up in the air — and likely to depend on how regulators respond to its potential for distraction, says AutoCar.
Final Thoughts
The Chinese car maker Xpeng has never shied away from bold ideas, and the Road Rage Reliever is certainly one of its most eccentric yet. While it may raise eyebrows in the West, it reflects a broader trend in China’s EV market: blending entertainment, emotion, and tech to redefine the driving experience.
Whether this feature becomes a quirky footnote or a global sensation, one thing’s clear — Xpeng is determined to stand out. And in a world of increasingly similar EVs, that might just be the edge it needs. Will this Chinese car maker have what it takes?
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