Lancia is set to make a grand return with its new flagship crossover, the Gamma, slated for a 2026 launch. This marks a significant milestone for the Italian automaker as it revives the iconic Gamma nameplate, which has been absent from the market for decades.
According to AutoCar, the new Gamma will be built on the STLA Medium platform, a versatile architecture shared with other Stellantis models like the Peugeot 3008 and the upcoming successor to the DS 9. This platform supports both combustion and electric powertrains, aligning with Lancia’s commitment to innovation and sustainability.
Lancia CEO Luca Napolitano has emphasized that the Gamma will embody the brand’s core values of innovation, style, and excellence. The crossover is expected to feature a sleek, rakish design, continuing the design ethos introduced by the Pu+Ra concept and seen on the new Ypsilon supermini, says AutoCar.
“The new Lancia Gamma represents a milestone in our journey towards the future. It embodies our brand’s commitment to sustainability and high performance, while celebrating the unmistakable elegance that has defined Lancia for decades. By producing it at the historic Melfi plant, we are strengthening our connection to Italy’s rich automotive heritage and advancing our vision for an electrified future. Gamma will showcase the best of what Lancia stands for: innovation, style, and a relentless pursuit of excellence” said Luca Napolitano, Lancia CEO.
The Gamma will be produced at Stellantis’ Melfi plant in Italy, strengthening Lancia’s connection to its rich automotive heritage. The vehicle is expected to offer more than 435 miles of EV range when fitted with the larger 97kWh battery, making it a competitive option in the electric vehicle market.
As part of Lancia’s revival strategy, the Gamma will be joined by other new models, including an all-electric Delta in 2028. This ambitious plan underscores Lancia’s commitment to electrification and its vision for a sustainable future, says Stellantis.
The new Gamma is set to be a game-changer for Lancia, combining cutting-edge technology with the brand’s timeless elegance. As the launch date approaches, anticipation is building for what promises to be a standout addition to the crossover market.
This bold move by Stellantis marks a milestone in Lancia’s legacy. Reintroducing the iconic Gamma nameplate has the potential to make a strong impact in the competitive EV landscape. Lancia is yet to confirm if its revival will reach the UK market, though STLA platform cars are designed to suit right-hand drive markets, which could make a comeback to these shores more viable.
