90 Years ago, this month, the first Volvo car left the forecourt of Volvo’s original manufacturing centre in Gothenburg, Sweden. Conventional and stylish, with a wooden frame and wooden wheel spokes, the car came only in dark blue.
Since then Volvo has gone on to produce 19,594,764 cars worldwide.
Volvo Cars was founded by Assar Gabrielsson, who saw potential in car manufacturing in Sweden due to its readily available steel, skillful engineers and cheap workforce. The company adopted the ancient chemical symbol for iron, a circle with an arrow pointing diagonally upwards to the right and the badge has long been the symbol of steel, strength and safety.
Volvo Cars remained part of the Swedish Volvo Group until the company was bought by Ford Motor Company in 1999. It was subsequently acquired by Zhejiang Geely Holding (Geely Holding) in 2010.
With sales in around 100 countries, the meaning of the name Volvo, “I roll,” still applies to many drivers ‘rolling’ across the globe today and in 2017 and in celebration of its birthday Volvo will release the all new XC60. The XC60 will leave the factory exactly 90 years since the first ever Volvo, the ÖV4, went on sale on April 14th, 1927.
This first Volvo sold a total of 275 vehicles in its life time, which was modest even in those days. The new XC60 replaces one of the best-selling models in Volvo’s 90-year history.