Saudi EV car firm enters the market

The Saudi electric car firm, enters the market as a joint venture between the Saudi sovereign wealth fund PIF (Public Investment Fund) and the Taiwanese contract manufacturer Foxconn, according to Electrive.

Ceer is the first Saudi automotive brand to produce electric vehicles in Saudi Arabia and will design, manufacture and sell a range of vehicles for consumers in Saudi Arabia and the MENA (Middle East and North Africa) region, including sedans and SUVs, says Reuters.

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New electric car brand, Ceer

Ceer is a joint venture between the Saudi sovereign wealth fund PIF and the Taiwanese contract manufacturer Foxconn. They aim to produce electric vehicles in Saudi Arabia for the MENA region, using component technology from BMW and electrical architecture from Foxconn. They plan to launch their cars in 2025 and create up to 30,000 jobs and contribute $8 billion to the kingdom’s GDP by 2034, according to the Motor Authority. From looking at their designs, who knows? Will they be the best electric cars? Will it be an electric vehicle you would buy?

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Ceer will also license component technology from BMW for use in the vehicle development process, and Foxconn will develop the electrical architecture of the vehicles, resulting in a portfolio of products that will lead in the areas of infotainment, connectivity and autonomous driving technologies.

Ceer also aims to support the Saudi Vision 2030, which is a strategic framework to reduce Saudi Arabia’s dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation, and tourism.

Electric power is taking the electric car market by storm and it’s clear that sustainability is at the heart of Saudi Arabia’s vision. By reducing emissions from petrol and diesel cars, and replacing them with pure electric cars, they plan to expand the use of carbon capture, utilization and storage, and the international community will be able to pursue sustainable growth and reconcile the sustainability needs of both energy and climate. It’s a win-win!

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Who owns Ceer?

Ceer was launched in November 2022 and is expected to start selling its cars in 2025. Ceer has appointed former General Motors exec James DeLuca as the company’s CEO, and has also hired former McLaren design director Rob Melville as its chief design officer, says Arabian Business.

According to Autocar, Ceer will also benefit from the financial support of PIF, which has already invested in other EV companies such as Aston Martin, Lucid and McLaren. PIF is the main owner of Ceer, as it is the entity that launched the brand and invested in its creation. Foxconn is a partner that will provide technical expertise and support for the development of electric vehicles.

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What are they building?

The Saudi firm Ceer is building electric vehicles in Saudi Arabia for the MENA region, using component technology from BMW and electrical architecture from Foxconn. Ceer will design, manufacture and sell a range of vehicles, including sedans and SUVs, that will feature infotainment, connectivity and autonomous driving technologies.

The Saudi government announced plans to manufacture more than 300,000 cars annually by 2030 and to unveil a homegrown EV brand. “Saudi Arabia recognises the importance of the automotive sector when it comes to economic growth and job creation,” says recently appointed Ceer CEO James DeLuca.

According to Young Liu, Chairman of Foxconn, it’s a partnership focused on “designing and manufacturing electric vehicles in and for Saudi Arabia”, ensuring that every Ceer EV rolling off the production line from 2025 onwards is designed and manufactured within the Kingdom.

“We want to make electric vehicles mainstream, and that is what Ceer is going to achieve in Saudi Arabia and the wider region,” says Liu.

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Will it be available in the UK?

Modern electric cars are everywhere these days. A cracking electric motor on a battery electric vehicle and jobs a gooden. Electric car owners have ditched the conventional cars, your petrol and diesel models shall be no more when Ceer electric vehicles arrive.

Ceer electric vehicles are not yet available in the UK, as they are scheduled to be launched in 2025. Once launched, you’ll be able to get your hands on one of these battery-electric vehicles. However, until themany other electric vehicle brands areare available in the UK, such as Tesla model, Nissan, Volkswagen, Hyundai, Kia, Renault, Peugeot, MG, Mini and more. You can compare different electric vehicles based on their price, range, efficiency, performance and features on websites such as EV Database UK.

For more information about the sustainable Saudi vision and how Vision 2030 is a catalyst for reform, find out more here:

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