Before it even had a car in production, the intrigue around Faraday Future was huge. The electric car manufacturer appeared to have their sights set firmly on Tesla with their intelligent electric vehicles. The company is headquartered in Los Angeles, California and is named after one of the founding principles of electric motor technology: Faraday's law of induction, which itself is named after English scientist Michael Faraday who discovered electromagnetic induction. Founded in 2014, the start-up technology company were initially reserved when discussing who their financial backers were. Nowadays, the relationship with LeEco, a Chinese consumer electronics company is well documented, although the car manufacturer has faced financial difficulties throughout their short history as well as some controversy. Faraday Future pride themselves on their speed to market and sharp growth rates; they hit 1000 employees in under 2 years. It uses a modular approach to vehicle development which it terms "Variable Platform Architecture" (VPA) to which it attributes its fast approach. Their vehicles are all named with "FF" for "Faraday Future". The FFZERO1 concept single-seat sports car, with a distinctly Batmobile appearance, was debuted at the January 2016 Consumer Electronics Show. Following a mild public outcry that a concept car had been displayed rather than a production car, the FF91 appeared at the same event in Las Vegas a year later in 2017. The FF91 is a connected car based on advanced telematics and it was certainly a popular launch; with 64,124 reservations received within the first 36 hours alone! Perhaps most excitingly, recorded footage of the FF91 showed the car accelerating from standstill to 60mph in 2.39 seconds; whereas the Tesla’s fastest time on the same track was 2.39 seconds – the infamous battle between the two manufacturers intensifies. Their story continues with an alliance with Dragon Racing, which saw them enter the fascinating new world of Formula E in its third season which commenced in October 2016. Plus, last year saw the start of a project to develop a manufacturing facility in Las Vegas expected to be one of the largest buildings in the world at 3.2 million square foot. Watch this space for more groundbreaking developments to come.